Browse our live directory of vetted, retail-ready brands below — terms, minimums and line sheets up front.
See vetted brands ↓Get discovered by boutique buyers. Free, editorially reviewed — nobody pays to be listed.
Submit your brand (free) →Want a labeled spot at the top for a full year? Founding Featured: $29 →
Open Shelf started by helping makers see how 1125 independent shops want to be pitched. Shop owners asked for the other side of the counter too: a clean way to discover retail-ready independent brands without digging through unvetted cold emails.
We're building a curated directory of wholesale- and consignment-ready independent brands, makers and studios for boutique buyers. In each issue of Now Buying (and on this page) we feature 2–3 vetted brands — sent as a short, occasional email while we're new and growing into a weekly list as more brands and shops sign up — and every vetted brand is listed in the live directory on this page as soon as it passes review. See the vetted brands ↓
Every brand listing states whether they sell wholesale, consignment or both, along with their opening order minimum and typical MSRP range so buyers can check fit in seconds.
We verify that each brand has a working website and a line sheet, wholesale portal or Faire link ready for independent retailers.
Each vetted brand goes straight into the directory below and may be picked for Now Buying. Filters by category, terms and minimum arrive as the directory grows.
Brands we've reviewed for retail readiness: a working website, stated wholesale or consignment terms, and a line sheet, wholesale portal or Faire page. These listings are free and editorially chosen. Nobody pays to be here. 8 vetted brands live now, with more added as they pass review.
New York-based wholesale distributor of design-led international brands, including Miffy, Moomin, Peanuts and Smiley, for retailers in the US and Canada. The range covers plush and handmade dolls, lighting, ceramics, stationery and accessories.
Atlanta eyewear brand making unisex reading glasses and blue-light blockers, best known for velvet frames in bright colors. Its lenses are cut by in-house licensed opticians.
Hong Kong fine jewelry brand making 14K solid gold rings, earrings, pendants and bracelets with diamonds and gemstones in its own atelier. Retailers register through its B2B portal for partner pricing.
Bronx-based brand of soft gel press-on nails in salon-inspired styles. The wholesale assortment (Pink Static, Wild Rose and Bella French) comes in branded packaging with GS1-issued UPCs.
New York City lifestyle brand making leisure caps and apparel that blend running culture with everyday essentials — for runners, the people they bring along, and the "I might run later" crowd. Wholesale about $9–$20.
Home décor, tabletop, textiles and accessories drawn from antique illustrations and vintage prints, from thomaspaul founder Thomas Fernez. The line includes melamine tableware, lacquer trays, pillows, scarves, horn pieces, candles and small gifts.
Handcrafted leather cuffs and bracelets with bold architectural shapes — Italian leather, crystal and fringe details — made in the brand's own atelier for boutiques that want statement wrist accessories. Women's edit MSRP about $32–$78; wholesale on Faire.
New York designer Thomas Fernez's home and gift line, which started with silk pillows in 2001 and now spans tabletop, stationery and gifts in bold graphic patterns.
Featured brands pay for a labeled spot here and in Now Buying. Our free vetted picks are chosen separately and never sold. How Featured works
Subscribe to Now Buying as a shop buyer and get our vetted brand picks — with category, wholesale/consignment terms, opening minimum, MSRP range and line sheet link — alongside independent retail submission news. Sent as a short email occasionally while we're new, and growing into a weekly list as more brands and shops sign up, so we only email when there's a batch worth your inbox.
Also taking brand pitches at your store? Get your retail shop listed in the directory for free →
Criteria: a working website, stated wholesale or consignment terms, and a line sheet, wholesale portal or Faire page.
Review: We review submissions, usually within 1–2 weeks. Approved brands go live on the directory. If something's missing, we'll tell you exactly what to add.
Do you make products that belong on independent boutique, gift shop, bookstore or museum-store shelves? Submit your brand below to be reviewed for our vetted brand directory and Now Buying buyer picks.
Basic brand submissions are free. Want a labeled Featured spot right away? See the Founding Featured offer ($29 for a full year, 14-day refund, 10 slots), or check the Featured box on the form and we'll send you the details.
Getting your wholesale numbers ready first? Grab our free line sheet template, test your margins with the wholesale price calculator, or browse all 1125 retail shops accepting brands.
New listings in New York City, Los Angeles, Chicago and 217 more cities (and the next cities as we add them), calls that just closed, vetted brand picks for buyers, and pitch notes from the other side of the counter. Sent as a short email occasionally while we're new, and growing into a weekly list as more shops and brands sign up — so we only email when there's a batch worth your inbox.