Open Shelf
For brands · Founding offer · clearly labeled as paid

Get Featured on Open Shelf for a full year. $29.

One payment. 365 days at the top of our brands page and in our Now Buying newsletter, clearly labeled as paid.

✓ 14-day full refund if you're not happy with your placement. How refunds work

Open Shelf lists independent US shops that publicly accept new brands. Featured puts your brand in front of the people browsing those shops, for a whole year, for less than the cost of a single wholesale sample.

10 Founding slots · ends when full or Dec 31, 2026

Get Featured — $29 / year14-day full refund · one-time, no subscription
Honest numbers · as of Nov 11, 2026

Where we are today

1125shops in the directory, across 220 cities
989site visits, last 7 days (Nov 4–10)
55Now Buying newsletter subscribers

We're early, and that's why this is $29 for a year. The newsletter is small, so we're not pricing on it: you're getting a labeled spot on the site for 365 days while we grow, guaranteed newsletter placements, and your own brand profile page. Visits are Cloudflare Web Analytics visits (browsers that run JavaScript, so a few are our own site checks); subscribers are the recipients of our latest Now Buying issue (Nov 11, 2026), and 25 of those 55 opened it on the first day. We'll update these numbers here as they change. Once your card is live we count clicks from your Featured card and profile page to your site (no cookies, nothing personal) and send you those counts along the way.

The offer

One package, one payment, one full year

Founding offer

Founding Featured

$29 one-time · 1 year (365 days)

  • Featured card at the top of /brands/ for 365 days, labeled “Featured (paid)”
  • At least 4 placements in Now Buying during your year. If fewer than 4 issues go out, your term extends until your 4th placement runs
  • Done for you: already submitted your brand on /brands/? We build your Featured card and profile from that submission. You just approve it
  • Your own brand profile page on Open Shelf
  • Mid-year and end-of-year reports with the real numbers we measured
  • 14-day full refund if you're not happy with your placement
  • After your founding year, renew at $99/year if you want to. Nothing renews automatically

Get Featured — $29 / year

14-day full refund if you're not happy. One-time payment, no auto-renewal.

Optional add-on

Pitch Review

$49 add-on · arranged by email after purchase

Want hands-on help too? After you buy Featured, we can add:

  • A written review of your line sheet or pitch email (what a buyer will trip on and what to fix)
  • A list of 10–15 shops from our directory that fit your line, with each shop's stated submission rules

Not required, and not part of the $29 checkout. After you buy Featured, email [email protected] and we'll set up the $49 Pitch Review and confirm timing before you pay anything extra.

Add Pitch Review ($49) by email →

What Featured does not include

  • No guaranteed orders, stockists, traffic, clicks or opens.
  • No dedicated email blast, and we never sell or share subscriber data.
  • We don't pitch shops for you.
  • Paying doesn't skip review: your brand still needs to be retail-ready and a fit for indie shops.

How it works

  1. Buy a slot. At checkout, give us your brand name, website and the email you used to submit (or will use).
  2. We review within 3 business days. Not a fit? Full refund.
  3. You go live within 7 days of approval. If you've already submitted on /brands/, we build your card from that submission and send it to you to approve; otherwise we'll ask for photos, a short description and your wholesale terms. Your 365 days start the day you go live.
  4. Not happy in the first 14 days? Tell us and we refund the full $29.
  5. At the end of your year you get your stats and the option to renew at $99/year. Nothing renews automatically.

Refunds

  • 14-day happiness refund: not happy with your placement for any reason within 14 days of going live? Full refund. Just email us.
  • Full refund if we don't approve your brand within 3 business days, or if we decline it.
  • Full refund if nothing is live within 7 days of approval (unless we're waiting on your materials).
  • After the first 14 days live, the placement is non-refundable; you can reschedule a newsletter placement once.

Limits (so Featured stays worth something)

  • 10 Founding slots total, through Dec 31, 2026 or until they're gone.
  • Max 3 featured brands per Now Buying issue.
  • Paid placements are always labeled. Our free picks of vetted brands are chosen separately and never sold.

Why only $29 for a year?

Our audience is still small, and we'd rather price honestly than inflate it. Founding brands get a full year at a price that makes sense for where we are today, and get to grow with us. After the founding year, Featured is $99/year. Ten Founding slots, then it's gone.

FAQ

Is this an ad?

Yes. Featured placements are paid and labeled “Featured (paid).”

Is $29 really for the whole year?

Yes. One payment of $29 covers 365 days from the day you go live. No subscription, no auto-renewal.

What happens after the first year?

The $29 Founding price covers your first 365 days only. After that you can renew at $99/year, or simply let it end. We'll email you before your year is up; nothing is charged automatically.

Do I have to write my own Featured card?

No. If you've already submitted your brand on /brands/, we build your card and profile from that submission and you approve it before it goes live.

What if I change my mind?

Email us within 14 days of going live and we refund the full $29.

Can you guarantee wholesale orders?

No. We put you in front of brands-and-buyers traffic; orders depend on fit and your pitch. Want help with the pitch itself? Add a $49 Pitch Review by email after you buy.

What stats will I get?

Views of your card and profile page, outbound clicks once our click tracking is live, and recipients, opens and clicks for the Now Buying issues you appeared in. We report what we measure; we don't estimate.

I already submitted my brand for free. Do I need to again?

No. Use the same email at checkout and we'll link it to your submission.

Questions?

Email [email protected].

Get Featured — $29 / year14-day full refund · one-time, no subscription

Not ready to pay? Basic brand submissions are free: submit your brand → · Sponsoring Now Buying instead? Sponsorship inquiries →

Now Buying · the newsletter

Which independent shops are open to new brands.

New listings in New York City, Los Angeles, Chicago and 217 more cities (and the next cities as we add them), calls that just closed, vetted brand picks for buyers, and pitch notes from the other side of the counter. Sent as a short email occasionally while we're new, and growing into a weekly list as more shops and brands sign up — so we only email when there's a batch worth your inbox.